Ease, Clarity, and Intuition for better user experience

for Heybnb

Heybnb is a website that helps tourists to find a lodging including apartments, homestays, or hotel rooms. Whether traveling for business or leisure, customers can instantly book their ideal accommodation quickly and easily. Since Heybnb was the late coming in the online hospitality booking service, the client was struggling to achieve new users and engage current users.

It was one of the problems that Heybnb didn’t have a visual brand voice. So, I developed a bold visual identity by expressing the brand’s user-centric approach to be successfully positioned in the market.

Logo & Illustration / Iconography

Photography

Visual identity in use

"We want to attract more new users while better engaging existing ones."

Through the stakeholder interview, I've noticed that there were problems that need to be solved: poor customer loyalty and new user registration rate.

To solve the problems I started with the scenarios.

• Current users who are getting and managing all reservations only from Heybnb.
• Current users who are getting part of reservations from Heybnb.
• Host users who do not list their room on Heybnb yet.

With the scenarios, I identified user personas which have different needs and different goals.

• 23 years old International Student who is 50% studying and 50% for bnb.
• 31 years old Psychologist who is also 50% study and 50% for bnb.
• 36 years old Teacher who is 60% teaching and 40% for bnb.
• 47 years old Housewife who is 10% committing housewife and 90% for bnb.

Keys things I learned from the interviews are

• One, checking the schedule without jumping around pages was important to them.
• Two, they have been using the spreadsheet to manage their room availabilities.
• Three, they are using the spreadsheet to know check-in&out schedule day to day.

Here's the quote from the conversation I had that's pretty interesting.

"The spreadsheet is good enough to manage the reservations."

Through the research, I've learned that designing based on the user interface of the spreadsheet was important to achieve better product familiarity for the host users.

Based on the ideation, I listed all the interactions that take place when the users use the schedule sheet.

• Checking Today's check-in & out members
• Adding special prices
• Adding the non-available room & dates
• Adding memo
• Adding minimum stay dates

With all these results, I decided to move on to designing mockups and prototyping process. I put the dates horizontally and room lists vertically so it effectively shows the whole status on one page.

And many lodgings provide shared rooms that accommodate multiple guests in a room. I noticed that each room type—the shared room and the single room—needed different design cues to provide clear guest information. I conducted user observation study to find out how they originally manage their guests. The result was simple iconography that quickly communicates information including the number of guests or the check-in & out dates.

Also, by using the pop-up style for each date inspired by the insert note feature from the Spreadsheet, I was able to put all of the editing and adding interactions.

After reviewing the mockup and prototype with our team and developer, I made minor changes and moved on to the visual design and development phases.

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